My primary responsibility was to create a 100% digital experience that enabled users to effortlessly purchase, manage, and cancel broadband and mobile services directly from their phones.
The main design challenge was crafting a navigation architecture that ensured a fast, seamless journey for digital nomads and young users while keeping a distinct identity from the parent brand. By focusing on an intuitive, user-centered flow, I aimed to deliver a fluid experience that aligned with the target audience’s fast-paced, digital-first lifestyle.